Masako Oka : Helping to Coexist Environment and Fashion

When Masako Oka, a fashion graduate from Sugino Dress Maker Women’s College, arrived with her self- designed range of fashion apparels cashing on their eco-friendly nature, people around the fashion world got well confirmed that she was the next BIG THING on the fashion canvas.

With the basic aim to “ promote the coexistence of fashion and environment”, she designs dresses which are made of eco-friendly fabrics. These fabrics can be made of corn, bamboo, soybeans etc.

Probably, the inspiration to jump onto the green fashion trend was inherited from the geographical conditions of her birthplace Nagano. As a matter of fact, everybody knows the eye-catching natural beauty of Nagano.

Masako Oka, a Japanese fashion designer, is a complete institution in herself. More clearly, she is not only a fashion designer as she is related to Nagano Fashion College, as a principal, also. Even she is a widely acclaimed color analyst. This adds something more to an already fashionably vibrant career of Masako Oka.

So far, almost for last thirteen years or more, she has organized a number of fashion shows which aim to assimilate the environment consciousness and fashion together. Even she has participated in many such fashion shows. Hence, whatever materials she has used in the making of her fashion products are recyclable in their nature.

For example, to make her eco-fashion movement's emergence felt around the fashion world strongly, she organized certain fashion shows being called as “Co-existence of Environment and Fashion,” “Fashion for the Earth” etc. Needless to say, these were the first of their type in that part of the world.

In 2003, she introduced ECOMACO, a brand of her own promoting green and eco-friendly fashion. ECOMACO promises to provide products which are biodegradable and ensure the curbing of CO2. Moreover, she uses, most of the times, a type of specific thread made of fermented corn syrup.

Justin Timberlake Brings William Rast Online

Grammy award winner Justin Timberlake (who was once tied to Britney Spears who allegedly entered prescription drug rehab), famous for his professional turns, took a new turn when he announced his new campaigning strategy for the fall collection of his famous clothing line: William Rast

He has decided to adopt the the method of online promotion. Moreover, he, himself, is set to play the lead role in the William Rast's promotional series of online film spots. Probably, along with his fans, everyone knows who William Rast is?

William is the first name of his grandfather while Rast is his best friend Trace Ayala's grandfather's last name.

Justin Timberlake's reel life too may, probably, project his real life guts as the character William Rast is told to be "an accomplished rebel with an edgy sense of style." I'm sure William Rast wouldn't have to take out payday loans to keep his edgy style fresh.

The leading lady, in the promotion campaigns, of this fictitious character William Rast would be model Errin Wasson. She will play the role of Rast' girslfriend, Birdie.

A rebel needs to be tackled with confidence. Hence, Birdie is described as "a strong woman with an unabashed sense of confidence." Great chemistry, isn't it?

With this new renovated planning, once famous singer and actor, Justin Timberlake plans to reach larger number of people, apart from his followers.

Since, his debut in the fashion field 2-3 years ago, with an exclusive line for women in 2007, he has got many takers and appreciators of his fashion styles. His new one too is expected to do the same.

This idea of online movie of William Rast fashion apparel line is a brainchild of Paris based designers Marcella and Lindeberg. Interestingly, both of them have been with William Rast for long.

Why did a Techie Hack Fashion?

Being a human, it is pretty normal to look for fashionable stuffs to see one's personality getting groomed. Indeed, it's everyone's birth right to get dressed according to his/her wishes. Be it a sports person, a cine star or even a techie. Yes..even a techie.

So far, we had been witnessing many professionals from IT field buying nicely optimized dresses with many inbuilt pockets to keep their gadgets safely. But what would you say if a stalwart of silicon valley himself jumps straight down to the corridor of fashion world, not to buy but to sell?

Rob Meadows, who preferred fashion designing to his mobile software company, himself gives the answer. He says, “I didn't want to jump from one 20-hour technology day to another and of course there's the parties, the beautiful women, the fun parts of it as well."

Needless to say, he sold his multi-million mobile software company, in 2006, and started designing his fashion dress line. Apart from getting footholds at some small centers, he has an exclusively designed fashion apparel for Nordstrom.

It is widely known that the fashion field gives a very “slow” profitable result, and even it takes long to turn into a bulky one. Then, it seems far from a wise move to dump a profitable business like software development for fashion.

Definitely, Rob is not here to earn money only. Rather, he is here to add some tasty spices in his life. And probably, he seems to restore his “I-love-to-get-socially-involved” habit.

Finally, we should be assured enough, whatever complex steps he would take to design dresses, his dresses would be as user friendly as his softwares had been.

Now, Leona Lewis Will Sing Fashion

Once again, she has come with something exceptional and sensational. But this time, Leona Lewis is not going to mesmerize someone's auditory organs. Even, she is not going to inject a tickling symphony into the listener's nerves. Behold...she is set to launch her new composition on a completely different note.

The X-factor winner, in 2006, announced that she was more than interested to launch a fashion range of her own. Late in this month, on a dinner table, she has planned to strike a deal with High Street supremo Sir Philip Green.

The Topshop owner himself is no less enthusiastic regarding this mega deal as "He knows she is emerging into one of the world's top pop stars and wants to discuss her doing her own Topshop range," The Sun quoted a source related to the deal.

The East Londoner who has broken many records with her chartbusters is going to join the league of Victoria Beckham and Jennifer Lopez. Most probably, her fashion apparel will be eco-friendly or at least animal friendly, keeping in the view her love for animals.

Once she was spotted saying that she would like to design a range of shoes and bags made of no animal skin . Of course, apart from a sonorous voice, she has got a beautiful heart too.

Interestingly, she will be the next big thing at Sir Green's Topshop after Kate Moss, the famous model, as she too runs her own collection at this famous chain store. No wonder, people are waiting eagerly for this pop star's new avatar as a fashion diva.

Fashion Goes Bullet Proof

Anyone, even if least interested in fashion, will jump out of his/her seat, if told about this new genre of fashion. But those, who know what does it mean to be safe on one hand and fashionable on the other, will tell not only the benefits of this “bullet-proof' fashion, but also they will sing a praise-song for Miguel Caballero, a Colombia born.

Commonly, he is termed as “Armani of Armour” in the world of fashion. According to the reports, he was very much perturbed by the killings of people, especially the important ones, in the civil war of his country. Hence, this catastrophic situation sparked in him the inspiration to use fashion not for its centuries old purpose, but to save the lives of people. A completely different and bizarre use of fashion products, indeed.

1992 was the year, when he launched his unique version of fashion apparel in order to keep the bullets , fired with evil intentions, away from the innocent lives. This happened after his stay in Bogota, where he studied, which had proved a fashion laboratory for him. He was quite fascinated by the bullet-proof apparels worn by his classmates. Most importantly, most of them were offspring of famous personalities of Columbia.

When he provided some very accurate and safe services in Columbia, he got a series of clients begging him for his assistance. Apart from Hugo Chavez and Alvaro Uribe, the presidents of Venezuela and his very Columbia respectively, he got some other famous clients such as King Abdullah of Jordan and Hollywood Action Star, Steven Seagal. However, these 1.2 kg bullet-proof jackets can be bought at the famous Harrods in London by anyone.

He got his clients all around the globe. Being famous and rich, they never wanted to compromise with their fashion quotient. Hence, they wanted to be safe. At that period, Caballero's “bullet-proof and fashionable” apparels came to their rescue. Now, their blazers, shirts, leather jackets and even the ties have gone bullet-proof. It means, there is the surety of a complete safe and fashionable life to them.

Michelle Obama : The New Icon of Political Fashion

Powerful and sensible dressing styles of politicians' wives have long been a serious weapon to mobilize the gullible voters, especially in the United States. The name Michelle Obama is the latest one in the long list of the politicians who have always seen their wives' power dressing as a useful tool to attract the people( voters!) towards them. They seem to have learnt a lot about fashion from the likes of Kennedys and Clintons.

Though her dressing style has already been hailed as one of the most fabulous one, the latest annual list by Vanity Fair Magazine enlisting the world's best dressed people ranks Michelle Obama as the best dressed women on the planet is icing on the cake.

The appreciation given to Michelle becomes more striking when the names like Kate Middleton, Carla Bruni, Angelina Jolie etc. come but after her name. Astonishingly, the wife of John McCain was completely discarded by the committee. She was termed as “too conventional to be stylish.”

She seems determined enough to leave a mark on the success of her husband Barrack Obama, himself a powerfully dressed politician. He, too, is leaving no stone unturned while utilizing her wife's ultra-modern dressing styles. Undoubtedly, her dressing uniqueness will prove to be the last coffin in the nail to ensure the success towards the prime seat.

In order to raise the success quotient in the political corridors using her striking individual fashion, she enjoys the services of well-known fashion designers. They ensure, by all means, that her fashionable womanhood can be used to set a red carpet for her husband. Therefore, she along with her designers, never misses a chance to promote herself.

Her dynamic attitude is revealed by her big range of apparels of completely different and individual styles. You are not sure what dress you will see her sporting during the next meeting. Definitely, she believes life too has got an axis on which it keeps spinning. In other words she is too versatile, at least in the field of political fashion.

Ma Ke : The Pioneer of Futuristic Fashion Trends

Ma Ke, a profoundly appreciated Chinese designer, loves to make a fusion of fashion statement and the contemporary artistic explorations to come up with a series of futuristic fashion clothing line. Her passion resulted in the establishment of a new brand named WUYONG.

Curiously enough, this Chinese term means USELESS. No need to describe that she deals and explores the concept of 'uselessness' in her futuristic designs and collections. Much to the amazement, she was a big hit on Thursday in haute couture week on the premises of Palais Royal, Paris.

Ma Ke, a name which is enough to stir up any lover's conscience if he/she takes futuristic fashion as a spontaneous poetic expression rather than a style statement.

Ma Ke, a fashion graduate from the Suzhou Institute of Silk Textile Technology, is perhaps one and only contemporary fashion designer who has taken seriously a theme, futuristic fashion trends, mostly untouched by many fashion designers.

She deals with the themes, while designing futuristic clothes line, related to sustainability and future climate through her futuristic fashion designs. She is successful enough to spark a new genre in the modern fashion world, through her futuristic theme wonderfully.

Her collections more or less look like a futuristic form of painting( read fashion). That,s why they stand out completely in the crowd. The climax is at its prime when you see models creeping past you clad in her artistically designed futuristic collections.

Most importantly, she is the first Chinese designer to be invited over there. Her futuristic designs exhibit a contradiction to the modern luxurious and expensive fashion trends.

Her designs are a tool to raise a sense of nearness towards environment. They have an added value of simplicity. So next time if you see yourself searching for naturalistic clothes...Ma Ke can be the solution. Another thing...you are just a new name in the long list of her admirers. Any doubt....?