May 8, 2012

Denim Jeans : Stretching That Little Bit Further

Denim has a long and fascinating history. Named after the French town Nîmes – de
Nîmes, literally meaning ‘from Nîmes’, was soon shortened to denim – it went on to
play a big part in the history of the USA. From the 18th century onwards, cowboys
and pioneers favoured denim for its tough and durable qualities. Then, in the mid
20th century, denim exploded out of its role as tough, working man’s clothing to
become the world’s number one fashion accessory. Today, jeans are worn in every
country in the world, in countless styles, colours and sizes.

The best fit ever
One particular event in the history of denim stands out more than any other: the
invention of stretch denim. We’re sure that all the ladies reading this will agree that
stretch denim is surely one of the greatest inventions of all time. Never mind the
wheel – the ability to be able to get into a pair of jeans and know they’re going to fit
perfectly is surely mankind’s greatest achievement. We’re all very happy that Neil
Armstrong made it to the moon, but that big white space suit was nothing compared
to how flattering a pair of stretch jeans could have been. If only he’d known!
If you’ve never tried stretch denim before, then you really should give it a go. Geta pair of Firetrap Skylar stretch jeans, available in four denim washes, and see for
yourself how good it can be.
Are those handmade?
That’s not to say that regular denim isn’t great. But it can lose its shape after a
few wears. And once your jeans have been washed, they can be almost impossible
to get back on. None of this is an issue when your jeans simply stretch to fit your
shape. Whatever style or cut you prefer, stretch denim can look great. From flares to
skinny jeans, the stretch around the thigh and knee makes it look like the jeans were
tailored perfectly for your body. It also means that if you’re sitting down you have
greater freedom of movement, which is something that tougher, regular denim can
So, here’s to denim and its incredible history. But let’s never forget how a little bit of
a stretch has made it even better.

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